How to raise more money this Giving Tuesday
Giving Tuesday, the Global Day of Philanthropy is on Tuesday, November 28. The Bill and Melinda Gates Foundation is partnering with Facebook again this year to provide a match up to $2 million to donors who give during that day.
Here…
How to have a direct mail appeal reply envelope that increases your appeal returns
When organisations create their direct mail appeal letters, the remittance envelope is often an afterthought. Far too many organisations put little thought into how the envelope or reply device should appear and what it should say. Many…
How to approach your major donors during your calendar year-end campaign
How to approach your major donors during your calendar year-end campaign
When organisations start to segment their calendar year-end appeal letters, they often start off with segmenting out active donors and non-active donors. Far too many…
How to have the most leverage in your new fundraising office
Many organisations when seeking to start their first development office do not which way to turn or where to start first.
Far too many organisations often start and end with grant writing. They don't get beyond this particular strategy…
How to segment and personalize your year-end fundraising campaign
It is year-end campaign planning time.
Far too often I see organisations using a blanket approach with their donor base. With a few minor tweaks in their strategy, they can increase their revenues by a third, sometimes even double.
What…
How to find new donors for your nonprofit organisation
Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor…
How to re-engage lapsed donors in your organisation
A lapsed donor is one who has lapsed from giving at least a calendar year. They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organisation.
There are several…
How to create donor recognition opportunities for your fundraising campaign
An important part of any fundraising campaign is how you plan on recognizing your donors at different giving levels. While donor recognition opportunities do not motivate all donors, the fact is that some are. And, you need to be prepared to…
How to follow up on your direct mail appeal letter
Do you mail a spring or fall direct mail appeal letter and hope for the best? Well, "a wing and a prayer" is not a strategy. A strategy by definition is a plan of action or policy designed to achieve a major or overall aim.
Here are some…
How to engage your Board in fundraising before the ask or the thank you call.
Just this week, I was working with a client, and we were discussing Board member engagement in fund development. The assumption was, ho hum, "they just won't participate." It was then that I came across a blog article outlining all of the…
How to turn your fundraising event attendees into supportive donors
Spring is the season of Galas or so it seems.
And, rightly so, the weather is turning warmer and everyone's thoughts seem to be on getting out after a long winter.
I am often asked by organisations who are holding galas or other fundraising…
How your direct mail appeal letter typesetting can help your letter raise more money
One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says.
What is that one thing?
Typesetting. …
