Crafting Donation Form CTAs that Convert: 5 Strategic Tips
When you think of a call-to-action (CTA), a few basic examples might pop into your head. You’ve likely seen plenty of CTAs in your time as a nonprofit fundraising professional, most of them probably simple phrases like “Donate Now!” or…
The top 10 ways to strengthen your donor Call to Action and raise more money
The number one reason donors do not give aside from not being asked is that they are not provided a problem to solve. Or at least a problem that they understand why they need to solve it.It is in their donor "Calls to Action" that a slight…
Raising more money from your current loyal donors through repeat and best-ever gifts
What happens when you don't invest in donor acquisition?Well, your organisation will face a declining donor base with the need to raise more money from fewer donors. With about 10% of donor bases naturally declining each year, the focus…
Using multi-channel digital fundraising “shoestring” strategies to acquire new donors.
In this day and age, as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors. But if you are not constantly acquiring new ones, your donor file will naturally…
How to keep your small shop fundraising focus on your major donor work
After having served most of my career as a Director of Development in a small organisation, I understand the realities of trying to handle all of the major tasks and responsibilities that come up daily; plus the fires that seem to endlessly…
Analyzing your calendar year-end fundraising efforts for effectiveness
Many groups end the year and then move onto their next project starting January 1.
While forward-thinking and acting is important, it is also equally as critical to do some analysis of the past year; calendar year-end, particularly, since…
We’re growing our interim fundraising division to help YOU reach your possibility.
Let me share a story with you...A few years back when I first started consulting, I provided organisations like yourself with strategic fund development audits and assessments and then crafted finely honed plans.What I thought were roadmaps…
How to get your fundraising “Mojo” back through finding your ideal development position
Not satisfied with where you are currently in your field? Feeling like you have lost your "Mojo?"I know the feeling, I have "been there done that" as they say.What often happens next, is that we begin to apply for job after job with…
How to ensure a successful new nonprofit fundraising year
Now that it is January, you may think that it is time to relax a bit after that hectic holiday season. However, now is the time to ensure that you have strong follow-up to your calendar year-end appeal.
If you have closed out one fundraising…
How to create a manual that ensures your database stays clean and up to date
Now that December is here, I have been running many lists and queries and during those list pulls, I have noted inconsistent data in databases that have caused numerous complications during one of the busiest times of the year.As a result,…
How to run your annual fund like a capital campaign
Annual campaigns can be run just like capital campaigns. Yes, you heard it right. Far too often, I see an annual campaign as only a single, direct mail campaign. However, you can apply the same campaign structure to annual campaigns as you…
How to follow-up on your calendar year-end appeal once it is mailed
Now that your calendar year-end appeal has gone out in the mail, what is left to do?Well, if you take the "sit back and wait" approach you will be missing out for your organisation.Here are some follow-up steps that you may want to consider…
