Nonprofit organizations have always fought to engage donors, optimize fundraising, and acquire increased support. However, now more than ever the struggle to raise these metrics has left many fundraising professionals drowning against the rising…
How to Cultivate Your Calendar Year-End Donors Before You Ask
The calendar has turned to October, the last and remaining quarter of the year. If we thought we had time to work on a Calendar Year-End appeal, that time is upon us. Many groups still send out one direct mail appeal letter sometime in…
In the past year, nonprofits have gotten creative in their fundraising endeavors. From hosting virtual events and outdoor galas to pivoting their programming to support their communities during this public health crisis, nonprofit organizations…
The top six steps to creating a new donor welcome series for you not-for-profit
You have new donors who have just given. These are the hardest donors to convert into second-time gifts.The last thing you want to do is shower them with silence. But in most small not-for-profit organizations, that is exactly what we do.We…
4 Tips for Optimizing Your Facebook Fundraising Strategy
There’s no denying that Facebook fundraising is here to stay— after all, the platform has raised $2 billion and counting as of 2019 and some nonprofits have raised millions through this fundraising channel alone.However, some nonprofits…
Top 7 reasons why you should still use the telephone as part of your fundraising program
The most overlooked fundraising strategy starts and ends with a dial tone.An important strategy, telemarketing has taken backstage to direct mail, email, video, and text messaging.Once considered the next best method of personal solicitation,…
Is your nonprofit organization relying on the fundraising quick fix?
Roger, we have a problem.Revenue is down. What do we do? What steps can we take immediately to get us on track?Let's see; here are some possible options.Could we fire or lay off some staff and immediately reduce expenses?
We…
How to solve any nonprofit organization’s fundraising challenges using a simple system
Things have been moving fast and furious lately.Working long hours, late nights, and on weekends to keep up with all the nonprofit work.This past weekend, my body revolted, and I had an appendix attack. I was immediately rushed in for…
Asking the question of “why” when your nonprofit fundraising strategy tanks
Why did our last fundraising appeal "tank"? Why is our donor retention rate so low? Why are we not acquiring new donors?The big question of "Why!"In Peter Senge's book, The Fifth Disciple Fieldbook, Rick Ross points out, "We live in…
Crafting Donation Form CTAs that Convert: 5 Strategic Tips
When you think of a call-to-action (CTA), a few basic examples might pop into your head. You’ve likely seen plenty of CTAs in your time as a nonprofit fundraising professional, most of them probably simple phrases like “Donate Now!” or…
The top 10 ways to strengthen your donor Call to Action and raise more money
The number one reason donors do not give aside from not being asked is that they are not provided a problem to solve. Or at least a problem that they understand why they need to solve it.It is in their donor "Calls to Action" that a slight…
Raising more money from your current loyal donors through repeat and best-ever gifts
What happens when you don't invest in donor acquisition?Well, your organisation will face a declining donor base with the need to raise more money from fewer donors. With about 10% of donor bases naturally declining each year, the focus…
