How to follow-up on your calendar year-end appeal once it is mailed
Now that your calendar year-end appeal has gone out in the mail, what is left to do?
Well, if you take the “sit back and wait” approach you will be missing out for your organisation.
Here are some follow-up steps that you may want to consider taking to maximize your appeal effectiveness.
- Send out a reminder mailing with pledge card and brochure.
- Send out periodic emails demonstrating vision/case.
- Update and distribute a pledge thermometer via your e-newsletter or newsletter, updated with new totals weekly, bi-weekly, monthly, etc.
- Conduct special ask visits if needed.
- Organize a special Thanksgiving “Thank-A-Thon” event.
- Implement a Giving Tuesday campaign: November 27, 2018.
- Send out holiday cards to major donors; e-greeting to others.
- Conduct telephone ($250-$999)or personal email ($100-$249) follow-ups to mid-level non-pledgers.
- Schedule an email campaign.
- Mail a Calendar Year-End, secondary mailing and email to all those not reached or responding.
- Develop and send a series of emails focusing on the December 29th/30th/31st timeframe.
These concrete tips will help you end the year off on the right foot, maximizing the effectiveness and impact of your calendar year-end appeal.
Just because your year-end calendar mailing has gone out does not mean that it is time to sit back and wait for the returns to arrive. Be proactive. Your results and the resulting impact for your organisation will soar.
And, here are some more resources you may want to check out:
And, here are some more resources you may want to check out:
https://developmentconsultingsolutions.com.au/upgrade-donors-giving-organisation/
For a free 30-minute fundraising coaching session, or to learn more about our interim fundraising services, visit us here at www.hireacfre.com or book your fundraising coaching session at http://calendly.com/developmentconsultingsolutions/30min.
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