How does your fundraising ROI measure up?
How are you looking at your fundraising rate of return?It is critical that you develop a variety of ways to measure your performance and report these results to the board.In doing so, you are ensuring appropriate stewardship of your resources…
A Case Study: Donor Acquisition – It Does Work!
This week, I had a conversation with one of my very first clients. And, I wanted to share their success story. You see, too many groups don't want to invest in donor acquisition because they know that they will lose money - in the short-term.…
Let’s ban the title Newsletters – all in favor?
The one best tip I have for nonprofit newsletters - stop calling them newsletters. I am of the mind that this title creates a great deal of confusion both for the nonprofit and the donor.Why?First, donors are like investors. They are giving…
Sleigh bells ring…Is your year-end fundraising strategy in place?
A little early you might say but…Not really because if you are not hearing sleigh bells ringing then you might already be behind the eight ball in your development office.Santa is getting his sleigh ready and so should you be.Now is…
P.S. look here!
Why the P.S. in a direct mail appeal letter? Asked the Executive Director...And I say because it works!Direct mail appeal letter writing is not your average writing and there just happens to be a technical science behind it.For one,…
Will I raise money with donor acquisition?
I often get asked by nonprofit organisations, what is the value of conducting a donor acquisition campaign?Well, if you are looking to make money, you probably will not at first.Donor acquisition mailings frequently do not pay for themselves.…
Its in the mail!
Direct mail.WE all do it, but, do we do it well?Direct mail is the workhorse of your fundraising program. It allows you to state your case for support, ask for a gift, and build your donor base. But, it does come at a cost. Why should it…
