It’s all in the asking! Rehearse well before your next major gift ask.
Yep. You can go through the motions with your donor, but if you don't A S K, you don't G E T. Simple as that.So, where do you even start?Each donor is an individual. And, being an individual, he or she needs an individualized strategy -…
Let’s ban the title Newsletters – all in favor?
The one best tip I have for nonprofit newsletters - stop calling them newsletters. I am of the mind that this title creates a great deal of confusion both for the nonprofit and the donor.Why?First, donors are like investors. They are giving…
What is cultivation really about?
Cultivate, cultivate, cultivate. The way we talk about donors sometimes makes me think that we are in relationships. And, in a sense, I guess we are.Cultivation, what is it?Well for one, it's about learning more about a donor and his or…
The importance of gift range charts to major giving
There are two things that you need to consider when developing a major gift strategy. The first is deciding on what level of gift you want to solicit in person, and the second is prioritizing the list of prospects from the screening process…
How to qualify major gift prospects
The world is full of prospects. Now who to see first. Well, those that are most likely to make an individual donation.Without a crystal ball, how do you even begin to determine those most likely to make a donation?Well, first you look at…
Let’s find all the wealthy people in town!
Is this your major gift strategy?Big donor to save the day?You know. You look up every large property owner in town and create a list. Or, how about you excavate other folks annual reports and assume, hey why not.When you live in a small…
Are you wishing on a capital campaign?
Oh no! We need a new building. The offer letter is on the table.What now? We need money!But wait, we haven't done any fundraising in the past. We need millions tomorrow to move into our new facility and to make all the necessary upgrades.…
